Sixt is talking about Matka in Finland
In January Sixt Finland took part in the Nordic Travel Fair MATKA. MATKA fair was held in Helsinki on January 16-19 and it’s the biggest travel fair in Northern Europe. This year there were almost a thousand exhibitors and 67 000 visitors present. First day of the fair was devoted to trade professionals and next three days the exhibition center was packed with visitors interested in travelling.
We had a 9m² stand with three touch screens that made it possible for visitors to do bookings straight from the stand. As an incentive there was a competition with a price to win a holiday car for a week in any Sixt country in Europe.
- In total we managed to get 900 new marketing contacts for the Nordic newsletter.
- MATKA fair was very good promotion for Sixt, we got to meet our business partners, clients and got a lot of potential new ones.