Porsche Experience Center Pulls Up and Pulls Out All the Stops in LA
Porsche is opening its latest Porsche Experience Center in Los Angeles just a short drive from Los Angeles International Airport. Launched in perfect time for those in town for the Los Angeles Auto Show, the 53-acre site in Carson, California, will be the fifth Porsche Experience Center and the second in the US. The center will also be the new home of the brand’s North American motorsport team.
Are You Experienced?
The Porsche Experience Center is the go-to place to get immersed in the Porsche brand, and not just theoretically. Visitors get to try out seven different driving experiences that offer a set of challenge such as icy or wet conditions. An offroad course will highlight the capabilities of Porsche SUV models like the Cayenne and Macan. Unlike other Porsche Experience Centers the one in Los Angeles requires no appointment. Those who are curious can just come by and check out the action on the track from the fine dining restaurant and café.
Besides increasing the brand’s visibility stateside it also makes it more accessible to the general public, particularly the strong racing car fan base that California enjoys. The move of the Porsche Motorsport team from Santa Ana to the Los Angeles Porsche Experience means the team will be in closer proximity to its core fans. The facility will also focus on the brand’s racing legacy, restoring historic race cars on site, which visitors will be able to observe.
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*images courtesy and copyright of PCNA