Sixt is Expanding in Africa


 Start in Kenya: Sixt strengthens its presence in Africa


  • Attractive offer for tourists
  • Development one of the most popular holiday destination


Pullach, 26 April 2012 – Sixt is extending its mobility services on the African continent. Starting immediately, travellers can use Sixt’s flexible, convenient mobility solutions in Kenya. The product range covers short-term and long-term rentals alike, from classic one-day hires to packages that cover several weeks. Kenya is now the 13th country in Africa where Sixt offers mobility services to its customers. Sixt already serves customers in Angola, Egypt, Libya, Madagascar, Morocco, Mozambique, Nigeria, South Africa, Sudan, Tanzania, and Tunisia. The branch network will shortly be extended to include Ivory Coast.


The first Sixt branch has started operating at the international airport in Nairobi, the country’s most important transport node. A second branch will shortly open at the airport in Mombasa, the second most important city for Kenya’s tourist industry. Sixt’s service package in the country initially comprises a fleet of 30 vehicles from Toyota and Hyundai, and customers only need a few simple clicks on the website to select the car they want.


Along with Tanzania,  Kenya is one of the most important tourist destinations in Eastern Africa and visitor numbers grow in leaps and bounds every year. With the help of Sixt mobility solutions, tourists can explore the country’s numerous national parks at their own pace. Sixt is working with Travel Associates Limited, a strong franchise partner with over ten years of experience in the rental car business.


Robert M. Onyono, General Manager at Sixt Kenya: “The cooperation with Sixt in Kenya is a milestone for us. Our experience, coupled with the large international expertise of Sixt, will lead us as a franchise company in terms of size range, service and customer satisfaction in a new dimension. The strong commitment, the professionalism and the responsibility that the employees of Sixt represent are precisely those corporate values, we want as a franchise partner“.


Detlef Krehahn, Head of Franchise Department at Sixt Rent a Car: “With our launch in Kenya, we are now in a position to offer a high-quality mobility solution in an interesting tourist market. In addition, it brings us one step closer to our goal of expanding our services to all of Africa. This is an important part of the international expansion strategy which Sixt is promoting with impressive speed“.

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