Launch in Thailand: Sixt Spreads in Asia
- Comprehensive rental and limousine services
- Twelve stations throughout Thailand from the start
- Expansion in Asian market on the fast track
Pullach, 2 March 2012 – Starting immediately, holidaymakers and business travellers can use Sixt’s flexible, convenient mobility solutions in Thailand. Sixt is entering this important Southeast Asian market with a comprehensive premium selection of rental and limousine services. The medium-term goal is to achieve a significant market share with integrated mobility concepts in this important tourist destination. Additionally, the launch in Thailand brings Sixt a significant step further in its Asian expansion strategy.
With twelve stations, Sixt keeps its customers mobile as of March in all of the country’s important holiday and business regions, from the capital city of Bangkok to popular tourist destinations such as Phuket and the island of Ko Samui. Sixt has stations at Bangkok and Phuket international airports. Customers will find a diverse fleet of high-quality vehicles at low rates, from nimble compacts to economical mid-sized cars and comfortable saloons. In Thailand, Sixt offers models from premium brands such as BMW, Mercedes, Honda and Toyota. Offers range from typical one-day rentals to long-term rental for several weeks.
Thailand is among the most important tourist destinations in Southeast Asia and has developed to become one of the region’s leading economies. With a population of approximately 70 million, Thailand is also one of the most populous countries on Earth. The potential for mobility in Thailand is immense. Sixt’s market entry in Thailand expands its presence in Asia. The company offers a wide range of mobility services in South Korea, India, Nepal, Singapore, Mongolia and New Caledonia.
In Thailand, Sixt cooperates with a strong franchise partner. Master Car Rentals is part of the Millenium Group Thailand, Thailand’s BMW and Mini importer, and has ten years of proven industry experience.
Customers can get the car of their choice in Thailand with just a few clicks by visiting the Sixt website of Sixt rent a car in Thailand.
Detlef Krehahn, Director and Vice President International Franchise: “With our Thailand launch, we enter a market that offers us enormous potential for growth, both in terms of leisure travellers and business clients. Our new franchise partner has many years of experience in both segments. By entering the Thai market, Sixt continues its expansion course in Asia.”
Sixt AG, with its registered office in Pullach near Munich, is an international provider of integrated mobility services. Founded in 1912, the company, together with its franchisees and partners, is represented in more than 105 countries. Sixt is the market leader for car rentals in Germany and Austria and one of the biggest OEM-manufacturer-independent full-service leasing providers. The Sixt Group generated a turnover of € 1.54 billion in 2010 and employs more than 2,900 people worldwide (excluding franchisees).
Frank Elsner / Frank Paschen / Nicole Huss
Sixt Central Press Office
Tel.: +49 – 5404 – 91 92 0
Fax: +49 – 5404 – 91 92 29