DriveNow awarded ÖkoGlobe 2012 sustainability prize
Munich, 18 October 2012 – The carsharing joint venture DriveNow led by Sixt AG and the BMW Group has received this year’s ÖkoGlobe prize, the most important environmental award in the mobility industry. The premium carsharing service provider prevailed in the “mobility models” category against a number of competitors. According to the jury, the main quality of DriveNow was its sustainability-based concept of networking a range of different urban mobility solutions.
- Carsharing joint venture launched by Sixt and BMW receives award in “mobility models” category.
- DriveNow continuing the networking of various mobility options.
“We are delighted to receive this award,” said Alexander Sixt, Head of Group Development at Sixt AG. “It is an acknowledgement of our work and gives us an extra incentive to implement further sustainable solutions into our innovative mobility concepts.” Sixt received the ÖkoGlobe 2012 award together with Harald Krüger, member of the BMW AG Board of Management, on Wednesday at the awards ceremony in Cologne.
“DriveNow is already an essential component of an integrated mobility chain,” said Sixt. Internal surveys show that most of the time DriveNow users travel by different means of transport. DriveNow has partnerships with the public transport systems in Berlin (BVG) and Düsseldorf (Rheinbahn), with the flexible bike hire system “nextbike” and real-time carsharing provider “flinc”, whose technology is integrated on board all DriveNow vehicles.
DriveNow was launched in June 2011 and is used by more than 55,000 members in Munich, Berlin, Düsseldorf and San Francisco. The carsharing service range is to be expanded internationally and have approximately one million members by 2020.
The ÖkoGlobe award was created in 2007 by conceptual artist HA Schult and has been awarded every year since then by insurance company DEVK Versicherungen, TÜV Rheinland and motoring association Automobil-Club Verkehr Bundesrepublik Deutschland (ACV) in conjunction with the University of Duisburg-Essen’s ÖkoGlobe-Institut. This year, the jury had to whittle down a total of 110 nominations in ten different categories and find the most environmentally friendly products and innovations in the automotive industry.